STBY case study on experiencefellow.com
A STBY case study is published on the website of ExperienceFellow. STBY used the mobile ethnography tool ExperienceFellow in order to get a better understanding of the perspectives of Dutch people on...
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Innovating the Candidate Journey
Customer centric innovation is a common practice in design research today, and can be seen as an evolution of that is employee centric innovation. Thinking of organisations’ employees as customers who...
View ArticleGOOD ’19 is coming to London again!
As the founder and partner of REACH network, STBY is happy to announce that following on the success of previous related events around the world, GOOD is coming to London again! This 1-day conference...
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Can a robot become your best friend?
There is no escape: our futures will be more and more digitalised. What position are you taking towards the fast growing digital world we live in? While technology seems to be something we can’t escape...
View ArticleMyFutures: Imagining speculative care and support futures in The Netherlands
MyFutures is a 2-year academic-public-private project to create services and tools that take the future thinking and making skills of designers and put them in the hands of the people taking future...
View ArticlePaper: Learning and practicing in service design
At the ServDes2018 in Milan, the global academic Service Design conference, Bas Raijmakers was invited to be Chair of the Learning & Practicing track, with Ana Meroni and Alessandro Deserti. The...
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Art and cutting-end technology as means to evidence injustice
How to use art and new-media as a mean to collect and articulate the evidence of social or ecological injustice? New technologies such as 3d modelling and advanced sound techniques make it possible to...
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Discovering new opportunities for financial services
STBY was asked by a Dutch financial institution to carry out design research to support the creation of new service concepts in relation to housing. Our exploratory research focused on exploring...
View ArticlePaper: Transformative Learning as Impact in Social Innovation
Measurable impact is an often expected and required outcome of innovation programs, and yet is particularly challenging for trying to understand social impact. The overt focus on economic value often...
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Making do and getting by with the climate
More and more members of Spring House in Amsterdam are involved in climate related projects. Does their increasing knowledge about the climate influence their own behaviour? STBY asked nearly 200...
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The Subspecies of Design Researcher
As a design research agency, STBY has worked with design researchers of many shapes and sizes. While the role of ‘design researcher’ becomes more common and recognised as a formal position in many...
View ArticleGuiding a Strategic Innovation Journey
A large multinational supplier for the automotive industry wanted to develop its own way of developing new ambitious propositions for the future. Working with multi-disciplinary teams from their...
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